Would people really order food online? At first I was very skeptical, noting the failures of companies like Webvan. I thought the evidence was in, but I was wrong.
It’s true that people won’t order regular, boring old grocery items online, but there has been a giant surge in the locally grown movement. The traditional approach to getting locally grown food, other than gardening or being a farmer’s neighbor, was going to farmer’s markets. But it turns out there’s a better way (it’s something completely different).
Turns out, people are willing to order food online, as long as it’s local. This is happening all over the country. Time to bring it to Minnesota, I say. We’re launching for the 2012 growing season.
Give us your email address and we’ll let you know when we’re ready to go.
Photo credit: http://www.flickr.com/photos/dunechaser/103312069/
September 2, 2011